Amazon echo escape room
AMAZON ECHO
How do you show the most advertising-adverse milennials about the endless possibilities of voice-first technology?
You lock them in an escape room in the middle of New York Comic Con, with only Amazon Echo to help them escape.
The world's first escape experience powered by voice
Set in the world of (Amazon Prime Originals') Tom Clancy’s Jack Ryan, players fully exploited Alexa’s capabilities to gain intel, crack codes, control smart-home devices, interact with live actors and ultimately set themselves free.
The experience was the top attraction at New York Comic Con, while also being livestreamed as a Twitch broadcast, featuring top gaming personalities CaptainSparklez, Swiftor and OMGitsfirefoxx. Each player tested their wits live while over 1 million online participants intervened – choosing either to help or hinder their progress.
During four days at New York Comic Con, hundreds of attendees used Amazon Echo's Alexa to escape, and over 5,000 people queued for a chance to play, with reservations claimed within the first hour of opening.
The Twitch livestream event amassed over 1.5 million online participants during the 3-hour broadcast, with over 43,000 gameplay comments and engagements.
PRESS
Handcuffed to a chair and only Alexa can help me — Mashable
Surviving an Alexa-powered escape room — Tom's Guide
THE TEAM
Agency: AKQA
Creative Director: Whitney Jenkins
Associate Creative Director: Brad Hall
Senior Writer: Tahirah Edwards-Byfield
Director of Strategy: Sebastien Arrivault
Account Lead: Sunil Mohan
Director of Delivery: Alia Burley