Barbie: Limitless Possbilities
If you could give the kid in your life anything at all – what would you give?
This global campaign turns every Barbie doll into a symbol of what so many parents and adults hope to give the kids (and people) in their lives: the belief in their limitless possibilities. 💕
The integrated campaign (which includes social, digital, retail and more) shares the POV of the givers, the adults who want their kids to have it all. Accompanying the longform film, this series of 15s was voiced primarily by 72andSunny employees. We became VO talent and shared our personal wishes for the kids in our lives.
Voiced by me!
The team
From (winning) pitch through to post - from client, to agency, to production and post partners - this team was FULL of passionate, heart-filled Barbs. And that passion came through in the work. This is just a handful of the people who made it happen:
Client: Mattel
Creative Agency: 72andSunny
ECD: Lauren Smith
CDs: Maddie McDowell & Tahirah Edwards Byfield
ACDs: Lulu Wimberly & Kailey Riggen
GDD: Natasha Cirisano
Copywriter: Scott Pierce
Producers: Ali Berk, Samantha Davenport & Katie Gaul
Director: Joanna Nordahl
Lead photographer: Frances Tulk-Hart
Editor: Stephania Dulowski
Colorist: Roslyn Di Sisto