Nikewomen Bra Finder
say hello to support
Have the perfect fitting bra is like discovering bra-vana.
For Summer 2016, Nike wanted to make the sports bra the heart of her workout wardrobe. Because every woman, no matter shape or size, should have access to the right amount of support for her activity level.
To build her trust that she'd find her perfect fit with Nike, we created a tool that educates, inspires, and shows a spectrum of athletes. We let her know we have her back (and her front too).
Our straight-forward, educational and playful approach to copy informed NikeWomen social, and the NikeWomen Instagram channel made major noise when including their first plus-sized athlete modeling one of the season's sports bras.
Concepting & Strategy Team:
Claiborne Colombo – Senior Art Director
Tahirah Edwards-Byfield – Senior Copywriter
Abby Bridges – Senior User Experience
Sarah-Jayne Boyd – Strategist
Jon Lee – Associate Creative Director
Executional Team:
Dom Murphy – Design Director
Ben Parisot – Associate Design Director
Brian Conti – Senior User Experience
Jessica Stacy – Copywriter
Osamu Akatsu – Senior Designer
Amalia Fredericksen - Designer
Brett Reese – Associate Creative Director
Isaac Lee Morris – Principle Web Developer
