ADOBE DIVERSE VOICES x complex
THE ADOBE CREATIVITY SPACE
Adobe and Complex partnered for the inaugural ComplexLand, a free five-day digital experience that invited visitors to explore a virtual world featuring exclusive product drops, musical performances, and the Adobe Creativity Space — a shoppable showcase of visual art from established and next-gen creators.
The Adobe Creativity Space highlighted five Black creators in the When I See Black exhibit, and their work was on full display throughout the virtual world.
when i see myself
The partnership also featured original content: two branded editorials and five films (below) that allowed each creator to share their perspective on Black creative expression.
With the guidance of video director Geneva Peschka, the artists: Dana Scruggs, Juan Veloz, Phillip Kaiten, Justine Mangum and Bria Nicole, give an intimate peek into their process, inspiration and identity as they complete the prompt, “When I See Myself.”
THE TEAM
72andSunny
Tahirah Edwards-Byfield - Creative Director
Maite Albuquerque - Group Creative Director
Sydnie Johnson - Writer
Bella Caruso - Snr Designer
Brittany Allen - Brand Manager
Complex Networks
Anslem Rocque - Managing Director, Branded Content
Leslie Poyatos - Director, Brand Partnerships
Andrei Radaza - VP, Brand Partnerships - Innovation & Mobility
Sarah Shostak- Senior Brand Lead
James Bender - Junior Producer
Geneva Peschka - Video Director
Tyronne Rhabb - Video Editor
RECOGNITION AND PRESS
Shorty Awards
Newsbreak
Digiday (partnership mention)