ALLSTATE: good drivers avoid mayhem
finally, mayhem has met his match.
For over 10 years, Allstate’s character “Mayhem” (played by Dean Winters) has wreaked complete havoc on unsuspecting drivers, as the embodiment of all things chaotic. He’s a menace, and a cautionary tale, that reckless driving doesn’t pay.
But what happens when you’re such a good driver, that you don’t let Mayhem happen? Enter Tina Fey.
If you’re a fan of the show 30 Rock, you already know why Tina is the perfect foil to Mayhem. If you’re not, it would be helpful to know that Dean played Tina’s long-term boyfriend on the show; an easter egg in the spots got fans pretty pumped about the on-screen reunion.
Agency: 72andSunny
Team:
Senior Writer: Tahirah Edwards-Byfield
Senior Art Director: Anna Vaughan
Creative Director: Paula Maki
Group Creative Director: Claire Morrisey-Whigham
Director: Bryan Buckley
