Nike+ rUN clUB: Ready, Set, Go
BECAUSE WE'RE ALL RUNNERS
We are all meant to be runners, even if we don't know it yet.
Nike+ Run Club teamed up with AKQA to create an easy, educational and fun entry to running for beginners.
Ready Set Go introduces runners into Nike+ Run Club’s World of Running with 10 runs, articles and tips to get started.
We teamed up with street artist Greg Mike to bring this vibrant world to life. We created a printed book, mobile app, and a web version for all content.
My role: concept creation and copy across the project.
Agency: AKQA
Team:
Copywriter – Tahirah Edwards-Byfield
Senior Art Director – Claiborne Colombo
Designer – Nishat Akhtar
Designer – Osamu Akatsu
Book Designer & Art Director - Adam Cook
Book Photography - Matt Firman