Tahirah Writes

the ultimate women's 10k

In Summer 2014 Nike produced the most socially connected race series ever. 40,000 girls ran in London, Paris, Berlin, Milan and Amsterdam, and with our help, they shouted loudly about it.

AKQA led We Own The Night’s digital campaign; creating the We Own The Night hub on Nike.com, developing visual and tonal direction for all social and digital assets across channels.

I led on the event series' tone on voice on Nike.com and digital, creating social toolkits for markets across Western Europe.

Agency: AKQA
Copywriter: Tahirah Edwards-Byfield
Art Director: Dinushi Perera
Creative Director: Jake Cooper