Tahirah Writes

Awards and Recognition

One Show - Gold Pencil - Data & Human Experience / Online Data Visualization
One Show - Silver Pencil - Digital Direct Marketing / Mobile
One Show - Merit - Innovation in Video
Cannes Lions - Bronze -Creative Data Lions: Data Storytelling
Cannes Lions - Shortlisted - Cyber Lions - Craft: Storytelling
Cannes Lions - Shortlisted - Cyber Lions - Web Platform
Cannes Lions - Shortlisted - Direct Lions: Direct Marketing: Digital & Social:
Cannes Lions - Shortlisted - Direct Lions: Direct Marketing: Craft: Art Direction
D&AD - Wood Pencil - Crafts For Advertising: Animation & Illustration in Mobile
CLIOs - Bronze - Direct: Digital
CLIOs - Bronze - Design: Direct Marketing
Fast Co Design Award Winners 2015
Communication Arts Advertising Annual 2015
New York Festival - Silver - Digital: Craft: Animation
New York Festival - Bronze - Digital: Interactive Applications: Interactive Tools
Mixx Awards - Grand Prix
Mixx Awards - Gold - Innovative Use of Technology
Mixx Awards - Gold - Data Inspired Creativity
Mixx Awards - Gold - Best Use of Social Data & Insight
IAB Creative Showcase - Best Digital Video Creative
Webby Awards - Best Use of Data Driven Media - People's Choice
Creative Review Annual (2015) - Selected in Book

Campaign Press:
Creativity 
Hypebeast
Wall St Journal
PSFK
Advertising Age

HOW CAN YOU OUTDO YOU? 

We helped Nike+ members find a whole new motivation in themselves. Using their 2014 Nike+ data, we inspired them to push even harder in 2015. 

With 100,000 personalized animated films, we showed members what activities they did in 2014 and then analyzed their data to provide them with a unique goal for 2015. 

Each member received their video on the eve of the New Year, and once they had finished watching their video, they could click straight through to the Nike+ app and begin a custom program to help them reach their new goal. 

Agency: AKQA

Team: 
Art Director: Aaron Seymour-Anderson
Senior Copywriter: Thom Lovegrove
Copywriter: Tahirah Edwards-Byfield
Designer: Pieyre Treuil
Technical Delivery Manager -Edd Bignell
Creative Director: Whitney Jenkins
Associate Creative Director: Brett Reese