Tahirah Writes

make the world make

Pinterest is the world’s inspiration app, and the home of sharing ideas.

But they wanted to diversify the creators on platform — appealing to a different type of creator and moving them away from their cookie-cutter image. So we casted the tech brand’s most multi-cultural, multi-disciplined spot to date.

We invited creators to shape the spot by collaborating with us on what exactly they wanted to create and have represent them within the spot.

The campaign spotlighted a roster of incredible, genre-defying creators including floral designer/Bloom + Plume owner Maurice Harris, Drag Race star Miss Fame, iconic fashion + hiphop stylist June Ambrose, interior designer Dabito, dynamic makeup artist SweetMutuals and activist/hair sculpturist Laetitia Ky.

Alongside the launch spot, creators made (or re-activated) Pinterest accounts where they showed a behind-the-scenes step-by-step of each of their creations featured in the commercial.