United Aviate Academy
How to Become a Pilot
72andSunny relaunched United Airlines' branding efforts with the tagline/mission line: Good Leads The Way
But little known one act of Good that United was spearheading? Diversifying the newest class of commercial pilots.
We wanted to shine a light on their flight school, Aviate Academy, so we created a high-octane, swagger filled spot that gave a peek behind the curtains to everything that goes into training to become a pilot (spoiler: it ain’t easy). We shot on location, and the spot starred the real dedicated student-pilots who are the next generation of aviation.
The Team
Client: United Airlines
Creative Agency: 72andSunny
GCD: Nate Virnig
Creative Director: Tahirah Edwards-Byfield
Snr Art Director: Bella Caruso
Snr Writer: Sydnie Johnson
Snr Film Producer: Max Belin
Film Producer: Carina Reimers
Director: Hans Emmanuel
Editorial: The Den
Editors: Tobias Suhm & Jess Brunetto
Impact
The stuff that makes it all worth it. Our student pilots not only got to see themselves, but also got to inspire the next generation.
